Sustainability

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Sustainability

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9 Questions for Martin Bryan, Global Chief Sustainability Officer of UM, on Sustainability in Digital Advertising

Martin Bryan, Global Chief Sustainability Officer of UM, joins us to share some of his thoughts on decarbonizing media and advertising.

Technical Level

Scope3 Shares 5 Lessons to Accelerate Sustainability In Media at the Green Media Summit

In this post, we cover Scope3’s 5 lessons learned to accelerate sustainability in media and advertising after their first year of operation.

Technical Level

How Advertisers Can Avoid Wasting Ad Spend On Made-For-Advertising Sites

In this post, we cover why MFA sites are so prevalent and the damage they can cause to advertisers, to consumers and to the planet.

Technical Level

5 Ways Brands Are Becoming Sustainable While Maintaining Profitability

In this post, we cover the 5 different ways that brands can use to reach net-zero emissions while keeping profitability.

Technical Level

The 3-Step Cycle to Reduce Carbon Emissions from Digital Campaigns

In this post, we cover the 3-step process required to minimize the programmatic supply chain’s impact on the environment.

Technical Level

3 Ways Publishers Can Reduce Carbon Emissions Without Impacting Revenue

In this post, we cover the 3 ways publishers can reduce their carbon emissions without impacting revenue as learned from the Green Media Summit.

Technical Level

4 Ways DSPs Can Help Reduce Supply Chain Carbon Emissions

In this post, we cover 4 ways DSPs empower buyers and sellers to reduce carbon emissions that we learned at the Green Media Summit.

Technical Level

7 Vital Lessons From the Agency Panel at the Green Media Summit

At the Green Media Summit, 4 industry leaders representing agencies shared their vital learnings about the path to reaching net-zero emissions.

Technical Level

Top 5 Key Lessons From the Green Media Summit Hosted By Sharethrough

Sharethough’s Green Media Summit was the advertising industry’s first conference on sustainability with nearly 300 professionals in attendance

Technical Level

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