Perks and Testimonials: Sharethrough's Flexible Parental Leave Program

8
at
8
minutes
Technical Level
July 12, 2023
8
minutes
Technical Level
July 12, 2023
Stacy Parkinson
VP People & Culture
Caring for a new child is an exciting time for all parents, consisting of a whirlwind of sleepless nights, endless diaper changes, and heart-melting moments of love and joy that redefine the meaning of excitement.

This is why, late last year Sharethrough launched a new Parental Leave Program in order to support employees during the moments of early parenthood. Designed with compassion and flexibility in mind, this new and market competitive initiative allows birthing parents to take up to 16 weeks of paid leave and offers a unique 4-week progressive return-to-work plan, and non-birthing parents to take up to 6 weeks of paid leave. Let's delve into the details and discover how this program is reshaping the landscape of work-life balance.

4 Ways Sharethrough is Reshaping Work-Life Balance

1. More Time for New Parents

Imagine having the luxury of spending those first few months with your little bundle of joy without the constant stress of balancing work and family. With Sharethrough’s new Parental Leave Program, birthing parents from all 3 of our countries (Canada, UK and USA) can now take up to 16 weeks of paid leave, allowing them to truly savor the precious moments and create unforgettable memories with their newborn. The program recognizes the immense value of this critical bonding period and aims to alleviate the pressures faced by new parents.

Magalie Solof, Senior Director, Supply Partnerships has been with Sharethrough for over 7 years, and she recently gave birth to her second child in the spring. Juggling a work-life balance for Magalie involves caring for two toddlers. For Magalie, flexibility in schedule is really important in order to strike a healthy balance.

‘Sharethrough's Parental Leave Program allows for great flexibility when returning to work. Having a supportive and understanding management team made my work schedule manageable so I can achieve my goals.”

2. A Smooth Transition

Returning to work after an extended parental leave can be daunting. Recognizing this challenge, the program introduces a unique 4-week progressive return-to-work plan. The optional progressive return plan spans over a period of 4 weeks (2 weeks working 3 days per week, 2 weeks working at 4 days per week) before resuming full-time work (5 days per week, 40 hours).  This phased approach provides new parents with the opportunity to gradually reacclimate themselves to their work responsibilities, ensuring a seamless transition back into the professional world while still touching 100% of their regular income. It allows parents to strike a balance between the demands of work and the needs of their growing family.

Here is what Anna Wang, Manager, Engineering, second time parent has to say about our new Parental Leave Program:

“My son was born in January this year. I really enjoy the flexibility of taking some pre-birth and also using a progressive return while coming back to work. Progressive return allows me the time to balance the newly heightened demands of becoming a working parent. It helps a lot with getting back to work – not only physically but mentally and emotionally. I am grateful for this new benefit, especially becoming a mom of two kids.”

Anna Wang, her partner and her two little ones enjoying some family time. 

3. Mental and Emotional Well-Being

The introduction of this program acknowledges the importance of mental and emotional well-being during the transformative journey of parenthood. It recognizes that supporting employees in their personal lives directly contributes to their professional growth and overall happiness. 

This is what Caitlin Morris Titus, Senior Product Manager has to say:

“I cannot emphasize enough how critical it is for companies to fully support parental leave for their employees. I had my first child this past May, and Sharethrough offered 16 weeks of fully paid leave. I am about 7 weeks into this time off, and here are my reflections so far:

  • The ability to take time off to bond with my baby, to learn with them, and to ensure that they are nurtured and taken care of provides immeasurable value to our family.
  • This uninterrupted, focused time with my baby helps me gain confidence and grow an even deeper bond with them, something I would feel strained doing while also working.
  • As I work in partnership with my baby to develop a routine that helps them feel secure and loved, I can feel at ease and excited when I return to work (instead of frazzled and exhausted).

Knowing my company fully supports and encourages me to take the full time off for parental leave is a game changer. Sharethrough’s benefits help employees grow as parents, creating the space needed for them to come back as productive employees.”

By providing an extended paid leave, we encourage parents to prioritize self-care and create a nurturing environment for their families. This initiative has proven to enhance employee morale and loyalty, fostering a positive work culture. Afterall, caring is one of our core values.

4. Breaking Stereotypes and Promoting Equality

In addition to benefiting new mothers, this program also has a non-birthing parental leave that aims to support fathers and adoptive parents, challenging traditional gender roles and promoting equality. 

We hope that by embracing this new Parental Leave Program, it will set a precedent for others, inspiring a positive change in corporate policies across industries. By prioritizing the well-being of our  employees and recognizing the importance of family,Sharethrough demonstrates our  commitment to creating a healthier work-life balance. 

A Bright Future For Work-Life Balance & Parenthood 

The paid benefit is meant to offer all eligible employees an opportunity for a meaningful parent experience and to cultivate an atmosphere where employees can thrive professionally without sacrificing essential family time. By providing up to 16 weeks of paid leave and a 4-week progressive return-to-work plan, it empowers parents to cherish the early days of their child's life while ensuring a smooth transition back to work. This transformative initiative not only supports employees but also sets a shining example for other organizations to follow. As we witness this positive change, we can celebrate a brighter future where work-life balance and parental well-being take center stage.

Caring for a new child is an exciting time for all parents, consisting of a whirlwind of sleepless nights, endless diaper changes, and heart-melting moments of love and joy that redefine the meaning of excitement.

This is why, late last year Sharethrough launched a new Parental Leave Program in order to support employees during the moments of early parenthood. Designed with compassion and flexibility in mind, this new and market competitive initiative allows birthing parents to take up to 16 weeks of paid leave and offers a unique 4-week progressive return-to-work plan, and non-birthing parents to take up to 6 weeks of paid leave. Let's delve into the details and discover how this program is reshaping the landscape of work-life balance.

4 Ways Sharethrough is Reshaping Work-Life Balance

1. More Time for New Parents

Imagine having the luxury of spending those first few months with your little bundle of joy without the constant stress of balancing work and family. With Sharethrough’s new Parental Leave Program, birthing parents from all 3 of our countries (Canada, UK and USA) can now take up to 16 weeks of paid leave, allowing them to truly savor the precious moments and create unforgettable memories with their newborn. The program recognizes the immense value of this critical bonding period and aims to alleviate the pressures faced by new parents.

Magalie Solof, Senior Director, Supply Partnerships has been with Sharethrough for over 7 years, and she recently gave birth to her second child in the spring. Juggling a work-life balance for Magalie involves caring for two toddlers. For Magalie, flexibility in schedule is really important in order to strike a healthy balance.

‘Sharethrough's Parental Leave Program allows for great flexibility when returning to work. Having a supportive and understanding management team made my work schedule manageable so I can achieve my goals.”

2. A Smooth Transition

Returning to work after an extended parental leave can be daunting. Recognizing this challenge, the program introduces a unique 4-week progressive return-to-work plan. The optional progressive return plan spans over a period of 4 weeks (2 weeks working 3 days per week, 2 weeks working at 4 days per week) before resuming full-time work (5 days per week, 40 hours).  This phased approach provides new parents with the opportunity to gradually reacclimate themselves to their work responsibilities, ensuring a seamless transition back into the professional world while still touching 100% of their regular income. It allows parents to strike a balance between the demands of work and the needs of their growing family.

Here is what Anna Wang, Manager, Engineering, second time parent has to say about our new Parental Leave Program:

“My son was born in January this year. I really enjoy the flexibility of taking some pre-birth and also using a progressive return while coming back to work. Progressive return allows me the time to balance the newly heightened demands of becoming a working parent. It helps a lot with getting back to work – not only physically but mentally and emotionally. I am grateful for this new benefit, especially becoming a mom of two kids.”

Anna Wang, her partner and her two little ones enjoying some family time. 

3. Mental and Emotional Well-Being

The introduction of this program acknowledges the importance of mental and emotional well-being during the transformative journey of parenthood. It recognizes that supporting employees in their personal lives directly contributes to their professional growth and overall happiness. 

This is what Caitlin Morris Titus, Senior Product Manager has to say:

“I cannot emphasize enough how critical it is for companies to fully support parental leave for their employees. I had my first child this past May, and Sharethrough offered 16 weeks of fully paid leave. I am about 7 weeks into this time off, and here are my reflections so far:

  • The ability to take time off to bond with my baby, to learn with them, and to ensure that they are nurtured and taken care of provides immeasurable value to our family.
  • This uninterrupted, focused time with my baby helps me gain confidence and grow an even deeper bond with them, something I would feel strained doing while also working.
  • As I work in partnership with my baby to develop a routine that helps them feel secure and loved, I can feel at ease and excited when I return to work (instead of frazzled and exhausted).

Knowing my company fully supports and encourages me to take the full time off for parental leave is a game changer. Sharethrough’s benefits help employees grow as parents, creating the space needed for them to come back as productive employees.”

By providing an extended paid leave, we encourage parents to prioritize self-care and create a nurturing environment for their families. This initiative has proven to enhance employee morale and loyalty, fostering a positive work culture. Afterall, caring is one of our core values.

4. Breaking Stereotypes and Promoting Equality

In addition to benefiting new mothers, this program also has a non-birthing parental leave that aims to support fathers and adoptive parents, challenging traditional gender roles and promoting equality. 

We hope that by embracing this new Parental Leave Program, it will set a precedent for others, inspiring a positive change in corporate policies across industries. By prioritizing the well-being of our  employees and recognizing the importance of family,Sharethrough demonstrates our  commitment to creating a healthier work-life balance. 

A Bright Future For Work-Life Balance & Parenthood 

The paid benefit is meant to offer all eligible employees an opportunity for a meaningful parent experience and to cultivate an atmosphere where employees can thrive professionally without sacrificing essential family time. By providing up to 16 weeks of paid leave and a 4-week progressive return-to-work plan, it empowers parents to cherish the early days of their child's life while ensuring a smooth transition back to work. This transformative initiative not only supports employees but also sets a shining example for other organizations to follow. As we witness this positive change, we can celebrate a brighter future where work-life balance and parental well-being take center stage.

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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

Caring for a new child is an exciting time for all parents, consisting of a whirlwind of sleepless nights, endless diaper changes, and heart-melting moments of love and joy that redefine the meaning of excitement.

This is why, late last year Sharethrough launched a new Parental Leave Program in order to support employees during the moments of early parenthood. Designed with compassion and flexibility in mind, this new and market competitive initiative allows birthing parents to take up to 16 weeks of paid leave and offers a unique 4-week progressive return-to-work plan, and non-birthing parents to take up to 6 weeks of paid leave. Let's delve into the details and discover how this program is reshaping the landscape of work-life balance.

4 Ways Sharethrough is Reshaping Work-Life Balance

1. More Time for New Parents

Imagine having the luxury of spending those first few months with your little bundle of joy without the constant stress of balancing work and family. With Sharethrough’s new Parental Leave Program, birthing parents from all 3 of our countries (Canada, UK and USA) can now take up to 16 weeks of paid leave, allowing them to truly savor the precious moments and create unforgettable memories with their newborn. The program recognizes the immense value of this critical bonding period and aims to alleviate the pressures faced by new parents.

Magalie Solof, Senior Director, Supply Partnerships has been with Sharethrough for over 7 years, and she recently gave birth to her second child in the spring. Juggling a work-life balance for Magalie involves caring for two toddlers. For Magalie, flexibility in schedule is really important in order to strike a healthy balance.

‘Sharethrough's Parental Leave Program allows for great flexibility when returning to work. Having a supportive and understanding management team made my work schedule manageable so I can achieve my goals.”

2. A Smooth Transition

Returning to work after an extended parental leave can be daunting. Recognizing this challenge, the program introduces a unique 4-week progressive return-to-work plan. The optional progressive return plan spans over a period of 4 weeks (2 weeks working 3 days per week, 2 weeks working at 4 days per week) before resuming full-time work (5 days per week, 40 hours).  This phased approach provides new parents with the opportunity to gradually reacclimate themselves to their work responsibilities, ensuring a seamless transition back into the professional world while still touching 100% of their regular income. It allows parents to strike a balance between the demands of work and the needs of their growing family.

Here is what Anna Wang, Manager, Engineering, second time parent has to say about our new Parental Leave Program:

“My son was born in January this year. I really enjoy the flexibility of taking some pre-birth and also using a progressive return while coming back to work. Progressive return allows me the time to balance the newly heightened demands of becoming a working parent. It helps a lot with getting back to work – not only physically but mentally and emotionally. I am grateful for this new benefit, especially becoming a mom of two kids.”

Anna Wang, her partner and her two little ones enjoying some family time. 

3. Mental and Emotional Well-Being

The introduction of this program acknowledges the importance of mental and emotional well-being during the transformative journey of parenthood. It recognizes that supporting employees in their personal lives directly contributes to their professional growth and overall happiness. 

This is what Caitlin Morris Titus, Senior Product Manager has to say:

“I cannot emphasize enough how critical it is for companies to fully support parental leave for their employees. I had my first child this past May, and Sharethrough offered 16 weeks of fully paid leave. I am about 7 weeks into this time off, and here are my reflections so far:

  • The ability to take time off to bond with my baby, to learn with them, and to ensure that they are nurtured and taken care of provides immeasurable value to our family.
  • This uninterrupted, focused time with my baby helps me gain confidence and grow an even deeper bond with them, something I would feel strained doing while also working.
  • As I work in partnership with my baby to develop a routine that helps them feel secure and loved, I can feel at ease and excited when I return to work (instead of frazzled and exhausted).

Knowing my company fully supports and encourages me to take the full time off for parental leave is a game changer. Sharethrough’s benefits help employees grow as parents, creating the space needed for them to come back as productive employees.”

By providing an extended paid leave, we encourage parents to prioritize self-care and create a nurturing environment for their families. This initiative has proven to enhance employee morale and loyalty, fostering a positive work culture. Afterall, caring is one of our core values.

4. Breaking Stereotypes and Promoting Equality

In addition to benefiting new mothers, this program also has a non-birthing parental leave that aims to support fathers and adoptive parents, challenging traditional gender roles and promoting equality. 

We hope that by embracing this new Parental Leave Program, it will set a precedent for others, inspiring a positive change in corporate policies across industries. By prioritizing the well-being of our  employees and recognizing the importance of family,Sharethrough demonstrates our  commitment to creating a healthier work-life balance. 

A Bright Future For Work-Life Balance & Parenthood 

The paid benefit is meant to offer all eligible employees an opportunity for a meaningful parent experience and to cultivate an atmosphere where employees can thrive professionally without sacrificing essential family time. By providing up to 16 weeks of paid leave and a 4-week progressive return-to-work plan, it empowers parents to cherish the early days of their child's life while ensuring a smooth transition back to work. This transformative initiative not only supports employees but also sets a shining example for other organizations to follow. As we witness this positive change, we can celebrate a brighter future where work-life balance and parental well-being take center stage.

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Stacy Parkinson
VP People & Culture

About the Author

Stacy Parkinson leads the global People and Culture team as Vice President. She obtained a bachelor’s degree in Commerce, majoring in Human Resources Management and minoring in Marketing from John Molson School of Business at Concordia University in Montreal.

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