Sharethrough Leads By Example

Nothing demonstrates our work more than real-world examples. The case studies below illustrate how Sharethrough increases brand awareness, visibility and performance for their clients.

Featured Case Studies—

Recent Customer Success Stories

Travel

By

Airbnb

Airbnb Amplifies Both PR and Video to Create Mass Awareness

Airbnb wanted to create buzz around their new Trips product launch, coinciding with a keynote announcement and massive PR push.

Native

Entertainment

By

Amazon

Amazon Fire TV Showcases Its Solutions That Help Elevate The Streaming Experience

Amazon wanted to increase awareness of the breadth of content available and voice capabilities of Amazon Fire TV stick among its audiences.

Video

Publishers

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CafeMedia

How CafeMedia Has Seen Consistent Growth Since Integration with Sharethrough

By migrating their inventory, CafeMedia increased their monthly earnings while fully leveraging the technology offered by Sharethrough.

All Case Studies—

Tu by Sainsbury

How Tu by Sainsbury's Increased Brand Metrics of Their Video Campaigns With Dynamic Video Captions

By adding Sharethrough’s Dynamic Video Captions to Tu by Sainsbury’s campaign, they increased all branding metrics while improving efficiency.

How CafeMedia Has Seen Consistent Growth Since Integration with Sharethrough

By migrating their inventory, CafeMedia increased their monthly earnings while fully leveraging the technology offered by Sharethrough.

How Ford Increased Brand Metrics of Their Video Campaigns With Dynamic Video Captions Technology

By adding Sharethrough’s Dynamic Video Captions to Ford’s campaign, they increased all branding metrics while improving efficiency.

Hulu Establishes Themselves as a Destination for Premium Original Content

By targeting a more mature audience, Hulu drove viewership throughout season one of Chance with video distribution and content integrations.

Hilton Converted Banners to Native to Drive Booking During Flash Sale

Sharethrough converted the Hilton's headline and thumbnail assets into Native Display Ads that clicked directly to the brand’s page.

Food & Beverage

Hillshire Snacking

Hillshire Snacking Targets Food & Lifestyle Readers

To drive awareness of their Small Plates product line, Hillshire Snacking distributed: 15 OLV spots in Sharethrough's Native Video product.

Herbal Essences

Herbal Essences Goes Back To The Basics With A New Line Of Products

Herbal Essences' wanted to drive awareness of their new line Bio:Renew which offers nine collections of shampoos, conditioners and stylers.

Harvard Business School

Harvard Business School Runs Native Display Through AppNexus

Harvard Business School Runs Native Display Through AppNexus To Drive Users To Learn More About Their Executive Education Program.

Harrods Used Sharethrough To Promote Their Partnership With Dolce & Gabbana

To celebrate a truly iconic design house, D&G & Harrods partnered with Sharethrough to distribute video content across native inventory.

The Sharethrough Blog—

Industry Updates Worth Your Attention

Stacy Parkinson

Perks and Testimonials: Sharethrough's Flexible Parental Leave Program

Learn about how Sharethrough is supporting employees through parenthood with its new flexible and accommodating Parental Leave Program.

Technical Level

9 Questions for Martin Bryan, Global Chief Sustainability Officer of UM, on Sustainability in Digital Advertising

Martin Bryan, Global Chief Sustainability Officer of UM, joins us to share some of his thoughts on decarbonizing media and advertising.

Technical Level

Scope3 Shares 5 Lessons to Accelerate Sustainability In Media at the Green Media Summit

In this post, we cover Scope3’s 5 lessons learned to accelerate sustainability in media and advertising after their first year of operation.

Technical Level

Celebrating Pride at Sharethrough: 3 Steps Taken Towards Cultivating Acceptance

As part of Sharethrough’s commitment to cultivating and educating employees on inclusion, we decided to launch Pride Week

Technical Level

How Advertisers Can Avoid Wasting Ad Spend On Made-For-Advertising Sites

In this post, we cover why MFA sites are so prevalent and the damage they can cause to advertisers, to consumers and to the planet.

Technical Level

Matthew Workman

Top 6 Learnings From Cannes 2023

The 70th edition of the Cannes Lions Festival of Creativity featured trending hot topics such as sustainability, AI, DEI and Attention

Technical Level

Matthew Workman

12 Lessons From Sharethrough Dads on Love, Leadership, and Legacy

In celebration of Father’s Day, we’re highlighting some of the super-dads of Sharethrough and asking them about their journey through fatherhood.

Technical Level

The 3-Step Cycle to Reduce Carbon Emissions from Digital Campaigns

In this post, we cover the 3-step process required to minimize the programmatic supply chain’s impact on the environment.

Technical Level

5 Ways Brands Are Becoming Sustainable While Maintaining Profitability

In this post, we cover the 5 different ways that brands can use to reach net-zero emissions while keeping profitability.

Technical Level

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