Tiffany & Co. Converts Their Banners Into Native

Retail

Strategy

Tiffany & Co. didn’t have much content but they had banners for all their different product lines (i.e. watches, rings, etc.) and occasions (i.e. bridal, graduation, etc.). So they sent Sharethrough all their layered PSD banners and we disassembled them and wrote appropriate headlines that conveyed the message of the banners but in native ad formats. This simple process of turning banners into Sharethrough native resulted in the highest ROAS of all of Tiffany & Co's partners.

Audience—

Luxury, Men, Women, PMP - CustomPMP - Priority DSP - TheTradeDesk

Campaign Goals—

Direct Response DR - Traffic Driver, Raise Awareness, Seasonal Push

Ad Format—

Native

Creative Type—

Banner to Native, Product Page

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