This campaign saw really consistent performance throughout each day of the short flight with the Goat 5G creative as the top performer from both a VCR and CTR standpoint. We pre-filtered the deal ID for both contextual alignment and high VCR inventory to ensure the KPIs were met from the time the campaign launched. This deal achieved both a strong VCR and efficient CPCV of $0.01 while generating mass awareness of T-Mobile’s alignment with the Super Bowl by including custom headlines that lived in feed on relevant, premium sports & football publisher sites.