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Schwab Distributed Video Content To Drive Awareness Of Their New Equity Trading Offer

Finance

Strategy

Charles Schwab promoted their videos, targeting their selective audience of Active Traders, which drove consumers to find out more about trading options and stocks and the ease of doing so with Charles Schwab.

Audience—

High Household Income

Campaign Goals—

Raise Awareness

Ad Format—

Video

Creative Type—

Short-Form Video, Text/Caption Video

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