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PlayStation Targets Sharethrough Deal ID to Boost Performance

Technology

Strategy

PlayStation uses Sharethrough as an always-on partner to help boost performance of their existing standard display assets programmatically. Simply by targeting a Sharethrough deal, Playstation was able to increase the CTR of their standard 300x250 banner to over .5%.

Audience—

3rd Party Audience Segments

Campaign Goals—

Awareness, CTR

Ad Format—

Display

Creative Type—

Enhanced Banners

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