Grow Your Political Advertising Strategy for the 2022 Election

Grow your strategy for the 2022 elections by tapping into Sharethrough’s proprietary ad enhancements.

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IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2022, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★  

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Political Advertisers Face a Common Challenge

Voters Are Overexposed to Ads

10,000

Number of ads users are exposed to on average per day.

+

Voters Are Also Multitasking

64%

of US adults use another device while simultaneously watching TV.

=

Attention Span is Lower Than Ever

8s

The average human attention span is now less than a goldfish.


Making it Harder For Political Parties to Deliver Results
★ ★ ★

The Strategy—

Political Advertisers Need to Maximize Attention & Comprehension to Generate Candidate Consideration

Sharethrough is helping advertisers improve Political ad performance by placing the voter at the center of everything we do to garner support for political campaigns.

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How Sharethrough Deals With the Challenge to Optimize the Path to Behavior Change

The Sharethrough Difference—

Built at the Overlap That Delivers Higher Performance

Sharethrough is helping advertisers improve Political ad performance by placing the voter at the center of everything we do to garner support for political campaigns.

Omnichannel Scale Ad Experiences Built for Attention Qualified Audiences

With Massive Scale Across Video, Display & Native

Video

24B

Daily Impression Requests

+

Display

34B

Daily Impression Requests

+

Native

37B

Daily Impression Requests


To Reach 90% of Comscore's A18+
★ ★ ★

Ads Fitting in During the 2022 Midterm Elections is More Important Than Ever

As voters are staying up to date on Political news, most sites are designed as feeds where people are scrolling through content and reading headlines.

72%

Of people are more likely to watch a mobile video if it has captions.

49%

Of people keep their computer on mute while a video plays.

Did you know Sharethrough’s TrueTemplate™ Technology automatically adds headlines to all ads? Learn more

1.2 Billion Dollars Will Be Spent on Digital Channels During Midterm Elections

How do you make sure your political advertising dollars are working to their full potential?

Discover Our Ad Enhancement Suite—
Dynamic Video Captions CTV Dynamic QR Codes

Where Does the Money Go?

SHARETHROUGH ADS SIMPLY PERFORM BETTER   ★ ★ ★   SHARETHROUGH ADS SIMPLY PERFORM BETTER   ★ ★ ★   SHARETHROUGH ADS SIMPLY PERFORM BETTER   ★ ★ ★   SHARETHROUGH ADS SIMPLY PERFORM BETTER   ★ ★ ★   SHARETHROUGH ADS SIMPLY PERFORM BETTER   ★ ★ ★   SHARETHROUGH ADS SIMPLY PERFORM BETTER   ★ ★ ★   SHARETHROUGH ADS SIMPLY PERFORM BETTER   ★ ★ ★   SHARETHROUGH ADS SIMPLY PERFORM BETTER   ★ ★ ★   SHARETHROUGH ADS SIMPLY PERFORM BETTER   ★ ★ ★   SHARETHROUGH ADS SIMPLY PERFORM BETTER   ★ ★ ★   SHARETHROUGH ADS SIMPLY PERFORM BETTER   ★ ★ ★   SHARETHROUGH ADS SIMPLY PERFORM BETTER   ★ ★ ★  

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Videos With Dynamic Captions Simply Perform Better

Maximize the Performance of Your Political Video Campaigns

Standard Video Ad

No context
Interrupted user experience
Low ad recall

Dynamic Captions

Better comprehension
Higher engagement
Better user experience
Optimized ad recall
56% Comprehension
52% Brand Awareness
Request Demo
The Attention Problem With TV—

How Dynamic QR Codes Can Improve Attention & Effectiveness of Connected TV Ads

76%

of consumers do not pay active attention to TV ads. Once a commercial starts they are most likely to:

Take out
their phone

Switch the
channel

Leave
the room

Mute their
television

76%

The same percentage of people would likely scan a QR Code on a TV ad if the ad is relevant to them.

Reach Your Target Audience at Scale With Sharethrough

Maximize Your Digital Dollars with Higher Performing, Quality Video Placements:

Custom Political Packages
Preferred Data Partners
Geo-Targeting Packages
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