Hulu Establishes Themselves as a Destination for Premium Original Content and Uses the Launch of Chance as a Subscriber Acquisition Tool by targeting a more mature audience and introducing them to Hulu's content offerings, Hulu drove viewership throughout season one of Chance with video distribution and content integrations.
Gen X
Product Launch, Raise Awareness, Research Study: Millward Brown
Native
PR, Short-Form Video, TV/Pre-Roll Spot