Hilton Converted Banners to Native to Drive Booking During Flash Sale

Travel

Strategy

Sharethrough converted the Hilton's headline and thumbnail assets into Native Display Ads that clicked directly to the brand’s page. The headlines were focused on making the flash sale seem newsworthy. This simple strategy led to a huge lift in visits to hotel locations during the campaign

Audience—

In-Market, Men, Women

Campaign Goals—

In-Store Foot Traffic, Research Study: Placed, Seasonal Push

Ad Format—

Native

Creative Type—

Banner to Native

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