G.H. Bass Drives Users To Explore New Spring Shoe Styles

Retail

Strategy

GH Bass was looking to drive awareness and ultimately sales of their Weejuns spring collection. Sharethrough units featured four different thumbnails paired with three different headlines across relevant sites where their audience was going to consume content. The units drove directly to the weejuns landing page.

Audience—

Men, Women

Campaign Goals—

Raise Awareness, Seasonal Push

Ad Format—

Native

Creative Type—

Product Page

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