Ford Canada Distributed Multiple Short Form Videos Across Each Province in Canada



Ford Canada wanted to develop an Always On campaign geo-targeted to each province within Canada to not only promote the vehicle line up but to test which creative had a better response/performance in each province, and to use these results as a way to shape future promotions and digital campaigns.


Men, Women, Geo

Campaign Goals—

Raise Awareness, Video Views

Ad Format—


Creative Type—

Short-Form Video, Site Content, Text/Caption Video

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