Dell Promoted A Web Series To Showcase How They Help Small Businesses

Strategy

Dell launched a web series showcasing select Small Businesses and their challenges, and how Dell helped to overcome them through 5 longford (2-3 minute) webisodes, and 15 and 30 second teaser videos. The content reaffirmed Dell's relationship as the Small Business always-on partner, so that they don't have to sweat the tech stuff.