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Cadillac Promoted Multiple Pieces of Positive Press With an Always on Strategy

Automotive

Strategy

Cadillac activated a always on strategy to extend the reach of positive press by promoting over 250+ articles regarding their elite suite of cars and SUV's

Audience—

High Household Income, Luxury

Campaign Goals—

Always On, Product Launch, Raise Awareness

Ad Format—

Native

Creative Type—

PR, Site Content

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