Buick featured funny and fresh actress, Ellie Kemper, in multiple videos to appeal to a younger audience for the launch of the all new Buick Cascada. Buick ran :30's, :60's & :90's videos that drove to the Cascada vehicle landing page for consumers to learn more about the new advanced technology.
Millennials
Product Launch
Video
Influencer/Celebrity, Long-Form Video, Short-Form Video, TV/Pre-Roll Spot