Brita aimed to drive consideration of Brita pitchers amongst millennials through awareness of its Filtered Life campaign - an inspirational but relatable video series emphasizing how regular consumers, and celebrity Steph Curry, filter negativity, noise and stress out of their lives. The videos drove to the Filtered Life page, where millennials could take further action to learn more about the campaign and find a Brita pitcher to fit their lifestyle.
Millennials
Raise Awareness
Video
Influencer/Celebrity, Long-Form Video