Bliss Improves the Performance of Their Banners With Enhanced Display

Retail

Strategy

Bliss wanted to run more native but is sometimes hamstrung by available creative assets. Enhanced Display not only allowed them to use their existing banners but they saw a 2X improvement in their banner CTR and a 54% improvement in session length (compared to the previous time period).

Audience—

Millennials

Campaign Goals—

DR - Traffic Driver, Raise Awareness

Ad Format—

Display

Creative Type—

Product Page, 300x250

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