Bank of America continued the success of their previous native video test and repurposed their TV/Preroll spots to drive awareness of their Travel Rewards benefits. Throughout the campaign the preroll spot combined with straightforward headlines that explained the benefit of the card, delivered more qualified site traffic than social videos that were running simultaneously.
Millennials, High Household Income, Baby Boomers
Raise Awareness, DR - Traffic Driver
Video
TV/Pre-Roll Spot