American Express Travel

Insurance

Strategy

American Express Travel Leisure Services (TLS) promoted their special cruise deals through Sharethrough via self-serve programmatic. Targeting the luxury travel audience, they drove them directly to the Amex Cruise landing page where they could search the current deals and offers available.

Audience—

Luxury, High Household Income, Millennials

Campaign Goals—

DR - E-Commerce

Ad Format—

Native

Creative Type—

Site Content, Banner to Native

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